Hazelune – Brand & Packaging Design
Hazelune is a minimalist skincare brand with a tightly curated line of plant-based products, centered around the natural benefits of witch hazel. Though the product range is limited, the goal was to position Hazelune as a modern, higher-end offering. I developed the full visual identity, including the logo, packaging, social ads, and website design, to reflect a sense of calm, purity, and elevated simplicity.