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Résumé

EXPERIENCE


APartnership Advertising - Creative Director | Art Director

2001–Present​

-  Led concept development, design, and brand systems for fully integrated 360 campaigns across TV, print, digital, and social platforms; ensured cohesive visual direction across all deliverables.

-  Supervised photo and video shoots; collaborated with copywriters, producers, and designers through all stages of creative development.

-  Designed and developed responsive websites, email campaigns, social ads, and digital banners optimized for engagement across platforms.

-  Produced motion graphics and video edits to enhance storytelling for broadcast, social, and online use.

-  Designed visually compelling PowerPoint and Google Slide decks for client and pitch presentations, turning data and strategy into persuasive visual stories.

Clients: California Tobacco Control Program, Humana, California Department of Public Health, Covered California, CDC, NYU Langone Health, Bank of America, Nationwide, Vitasoy, Spectrum.

Recognized with awards from ANA, 3AF, MM&M, Mobius, and Telly for creative excellence


Draft FCB- Senior Art Director
1999–2000

-  Created direct-response mailers, email marketing campaigns, and digital promotions that increased engagement and conversions.

-  Designed event materials including banners, logos, and signage for promotional activations.

Clients: RJ Reynolds.
 
Wunderman Cato Johnson (Wunderman Thompson) - Senior Art Director
1997–1999

-  Designed and executed promotional and direct-response campaigns that increased customer engagement and brand visibility.

Clients: Citi Bank, Philip Morris.
 
Harte-Hanks Direct - Art Director
1996–1997

-  Developed targeted direct-mail campaigns supporting customer acquisition and retention.

-  Partnered with production teams to ensure print accuracy and timely delivery of materials.

Clients: Oracle, MedSpan Healthcare.


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EDUCATION
BFA, Graphic Design & Advertising
School of Visual Arts, New York

SKILLS

Design & Branding: Concept Development, Art Direction, Branding, Layout, Typography, Campaign Systems, Creative Strategy

Digital & Motion: Responsive Web Design, Email Campaigns, Social Ads, Digital Banners, Video Editing, Motion Graphics, Storyboarding

Presentation & Collaboration: PowerPoint / Google Slides, Pitch Decks, Client Presentations, Cross-Team Coordination

Production & Technical: Photo Retouching, Print Production, File Setup, Color Correction

Software: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro), Figma, Microsoft Offce, Google Workspace

Contact

Linkedin

Steve Lam

Phone

917-882-1348

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