Vitasoy is a well-established beverage brand in Asia, known for its diverse range of teas, soy milks, and plant-based drinks. As the brand expands into the U.S. market, these supermarket point-of-sale campaigns were created to grab attention and drive discovery. Bold visuals, vibrant typography, and flavor-forward storytelling help each product stand out on shelf while introducing Vitasoy’s identity to a new audience in a fresh, engaging way.